What a sales person can learn from a programmer’s mind


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There’s a joke that goes like this: John is a software programmer. His wife Alison asks him to go to the store to pick up some groceries. “Hey John, get two bottles of milk please,” Alison calls out as John is getting into the car, ” and if they’ve got eggs, get a dozen.” The programmer returns with twelve bottles of milk.

Sometimes what you hear is what the customer said, but not what the customer meant. It’s always useful to clarify, consider the alternative meanings, and make sure you’re returning with what the customer needs – which is not necessarily what she asked for.

Republished with author's permission from original post.

Donal Daly
Donal is Founder and CEO of The TAS Group the creators of the Dealmaker intelligent sales software application. Donal also founded Software Development Tools - acquired by Wall Data (NASDAQ: WALL), NewWorld Commerce, The Customer Respect Group and Select Strategies. Donal is author of five books including his recent #1 Amazon Bestseller Account Planning in Salesforce. He can be found on his blog at www.thetasgroup.com/donal-daly-blog or on Twitter @donaldaly


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