This is the third consecutive summer the Webster Bank Ice Cream truck has traveled across Webster’s southern New England and Westchester County, N.Y. market area. During 2008 and 2009, Webster handed out more than 100,000 orders of free ice cream.
To see the latest schedule for the Webster Bank ice cream truck, visit websterbank.com/icecream
Today’s Lagniappe (a little something extra for good measure) – If Webster Bank and their free ice cream doesn’t flip your lid . . . try just a plain old Webster instead.
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? What’s Your Purple Goldfish?
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