Webster Bank has a cool lagniappe


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This is the third consecutive summer the Webster Bank Ice Cream truck has traveled across Webster’s southern New England and Westchester County, N.Y. market area. During 2008 and 2009, Webster handed out more than 100,000 orders of free ice cream.

To see the latest schedule for the Webster Bank ice cream truck, visit websterbank.com/icecream

Today’s Lagniappe (a little something extra for good measure) – If Webster Bank and their free ice cream doesn’t flip your lid . . . try just a plain old Webster instead.

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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