Not only do I work in social media enterprise analytics and engagement, I also manage social media efforts for my company, Attensity360. As a result, I am the consummate user for a platform like ours. I blog and speak about what I do, how I measure, monitor and engage, and attempt to be useful to our product team when ideating and prioritizing features and metrics for inclusion on the product roadmap. So I know firsthand how important it is to correctly triage social media messages, especially when there are many. When it’s a customer service issue involving your brand, you absolutely should answer every query and staff up appropriately to handle the customer service load.
However, when you are trying to handpick top discussions in which to participate (on blogs, Twitter and discussion forums), in order to build up thought leadership and brand cache, you want to be thoughtful and therefore picky. Influence becomes a key metric that helps target outreach and get you on your way to building strong relationships. It’s important to measure influence when figuring out whom to follow and respond to on Twitter, as well as which blog to comment on and include in your RSS feed for daily consumption. At the end of the day, knowing where to focus and having a metrics-driven plan, will always make your life easier as a community manager.
And so, we are delighted to introduce a major enhancement within the Attensity360 platform – the integration of Klout influencer analytics. Klout has the most comprehensive Twitter-based influencer measurement algorithm in the market today and has become a de-facto gold standard of Twitter influencer data. Now when you arrive at the list of Twitter verbatims for your particular topic in the Attensity360 platform, you will be able to see the user’s Klout score right under the other metadata, such as sentiment, number of followers, followees and tweet counts (see below).
Mousing over a Twitter handle (see above), you can receive a nice display of the user’s Twitter metadata, which includes the Twitter bio, number of followers and followees and the Klout score. Clicking through to a verbatim page, you also get the same metadata:
Klout CEO Joe Fernandez said of the integration: “Biz360 has consistently been a leader in the listening space. By adding Klout data their users can now understand the influence of the people mentioning their company, products and brands, competitors’ products and industry terms. We believe this is a big step forward for social media analytics.”
We at Attensity are also tremendously excited to incorporate the Klout influencer metric into our platform. We believe that it provides a true value to all levels and departments of any organization and is an integral part of the social media analysis landscape. Klout influencer metrics, alongside our advanced semantic analysis capabilities, are designed to move our clients from simple listening to actionable analysis and finally to enterprise-wide engagement. Klout is an important piece in the “Analyze” pillar of Attensity’s LARA methodology (Listen, Analyze, Relate and Act).
