Want to engage and communicate openness, don’t just hold the door

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Remove the door completely

Green Goldfish Project #136Flour Bakery + Cafe

One of my favorite scenes in “The Matrix” is when Neo is talking to the child prodigy about bending a spoon. The child gives a spoon to Neo and says, “Do not try to bend the spoon, that’s impossible. Instead only try to realize the truth… there is no spoon.”


It’s a great segway into an interesting approach by a New England company. An organization that not only talks about being open, but does something to make it abundantly clear. Actions speak louder than words. In short, “There is no door.”

flour bakery + cafe open door policy


Taken from a post by boston.com:

Flour Bakery + Cafe has three locations in Boston and Cambridge, also a high scorer in appreciation, none of the bakery manager offices have doors, and all have anonymous suggestion boxes. “We try to create all sorts of ways to get feedback from the staff,” said general manager Aaron Constable.

Today’s Lagniappe – Here is a YouTube video on Flour Bakery + Cafe. Love their slogan, “Make life sweeter, eat dessert first“:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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