If you want any online marketing campaign to be successful, you have to make sure that your website or any landing page you are sending visitors to is relevant to them. Bounce rates are now official criteria for judging the position of websites on search engine rankings, so any SEO efforts will be nullified by a website that fails to create a connection with your audience. And beyond that connection, you also have to make sure that you give them a clear direction and find a way to convert them. Here are some of the things that you can do to improve customer engagement on your website.
Gather and Segment Leads Better
If your model allows it, you have to find a way to capture leads and follow up with personalized messages to establish a connection with them. But to do this, you have to understand how to segment your list and automate it.
Find where people live, find out as much as you can about their preferences, and consider incentivizing them with some sort of freebie. A good idea would be to also use a CRM system and make sure that you create a list for your current clients so you can send them to follow up emails, or even reconnect with clients who may have not bought from you for a while, but recently revisited your site for instance.
Add a Live Chat
Live chat can be a very powerful tool to connect with your audience and could make all the difference between a client bouncing out of your site, and converting them right on the spot. Live chat also does a lot to legitimize your business and shows that you take support seriously. As a matter of fact, the live chat had a reported 73 percent satisfaction rate among users according to a recent survey, compared with 61 percent for emails, and 44 percent for phone calls. Not only that, but it’s another opportunity to gather important information on your clients and do some follow up.
Create a Haven for User Generated Content
Creating interactive content is another great way to get your audience’s attention, and is also a great way to educate them. Do this by jazzing up your content and encouraging your audience to participate. You could also consider creating a discussion board where you answer your clients’ questions. Not to mention that this type of content could be a great way to improve your visibility with search engines.
Send out Surveys
Companies of all sizes use surveys, and for a reason: they work. Surveys are probably the best way to find out what your clients actually want. You can use surveys to gauge your clientele’s sentiments towards your business vs your competitors, test the waters for upcoming products, or pitch service ideas.
Conclusion
Customer engagement should be at the top of your list if you’re trying to build a successful campaign. And in many ways, it’s the ultimate measure of success for any website. So make sure that you do everything you can to gauge that engagement, and proactively work on solutions to improve it.
