Wait a Second, I Thought We Were Lousy?!


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There are people out there that would tell you the auto industry is lousy when it comes to the people side of the business, and somehow the sales and service experience is just this side of being investigated by Amnesty International.

The recently released CE Benchmarks Study would suggest otherwise.   Across 11 industries, automotive ranked 2nd when it comes to satisfaction with the representative the customer dealt with when they bought their car or took it in for servicing.   I think this is cause for at least muted celebration. 

In this week’s Ride, we look at how we stack up across these various industries on this and another key metric.

Take care and have a good week.

Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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