There are people out there that would tell you the auto industry is lousy when it comes to the people side of the business, and somehow the sales and service experience is just this side of being investigated by Amnesty International.
The recently released CE Benchmarks Study would suggest otherwise. Across 11 industries, automotive ranked 2nd when it comes to satisfaction with the representative the customer dealt with when they bought their car or took it in for servicing. I think this is cause for at least muted celebration.
In this week’s Ride, we look at how we stack up across these various industries on this and another key metric.
Take care and have a good week.
