If you’re like most sellers, you want to create the perfect message — one that your prospects will read and immediately pick up the phone to invite you into their offices.
You agonize over what to include in it. You struggle to find just the right words to showcase your expertise without sounding like you’re a braggart. You wonder just how much you should include about your company, products and services. And sometimes, you even write to me for advice!
Here’s the deal. You need to get over it. There is no perfect sales letter. It’s virtually impossible to craft just one message that is guaranteed to get results. People are busy. On a bad day, they’ll delete or throw out even the best message. Plus, different decision makers care about different things,
So, instead of fretting about perfection, focus on crafting a series of messages that you’ll send out over time. Research is showing that it’s taking between 8-14 contacts to actually have a conversation with a human being.
Knowing that should free you from trying to craft the perfect message. Spread your value proposition over multiple emails, voice mails and sales letters. Stress just one point in each.
That’s what it takes to set up meetings today. I can’t sprinkle any fairy dust on you to give you different results. You just need to do the work!
