Verticals OnDemand and Health Market Science (HMS) Partner To Deliver First CRM Solution With Pre-loaded Healthcare Data


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PLEASANTON, CA and KING OF PRUSSIA, PA – April 4, 2007 –Two industry leaders have joined forces to develop the first onDemand CRM solution for the life sciences industry with pre-loaded, real-time healthcare data. In addition, the ever-changing reference and affiliations data will be kept up to date automatically through HMS Web Services and’s Apex Web services API, eliminating the costly process of data maintenance.

Verticals onDemand delivers fully functional onDemand CRM applications designed specifically for the global biotechnology, pharmaceuticals, and medical device industries. The company’s flagship products are VBioPharma, for biotechnology and pharmaceutical companies, and VMedical, for medical and surgical device companies. Health Market Science (HMS) is the leading manufacturer of healthcare provider data in the United States.

“One of the most important parts of successful CRM projects is getting the data right. It is also one of hardest,” explained Matt Wallach, vice president of sales & marketing at Verticals onDemand. “By eliminating this challenge through pre-built integration with HMS products, we are delivering tremendous value to our customers, further speeding their time to benefit.”

According to HMS, healthcare provider data is ever-changing. Every month, over 1% of physicians, nurse practitioners, and physician assistants change their names, addresses, affiliations, or license status. “It has always been a big challenge for life sciences companies to keep their internal CRM databases up to date,” said Richard Ferris, vice president of data engineering at HMS.

HMS has built and maintains the largest database of healthcare providers in the United States. Updated on a continuous basis, the HMS Provider Master File™ contains detailed referential, demographic, and license information on over five million individual healthcare providers and one million healthcare organizations. This data enables life sciences companies to more accurately manage affiliations, create sales territories, target selling and marketing efforts, and remain in compliance with federal and state regulations. In addition, HMS sells the leading physician targeting data for non-retail based drugs and devices, HMS PxDx.

The HMS products that will be offered as a service through Verticals onDemand include HMS Profiles™, the leading reference database of healthcare providers in the United States, and HMS Affiliations™, the leading source of group practice, hospital, and long term care affiliations. Both products can be pre-populated in the system and kept up to date automatically via web services. As an added benefit, sales reps in the field can send changes through the system to HMS, where each change will be validated and either applied or rejected. In addition, the VBioPharma and VMedical data models will make it easy for HMS PxDx customers to distribute procedure and diagnosis rankings to specialty and hospital sales forces.

Life sciences companies can now deploy easy-to-use CRM applications with no upfront costs, no software to install, no hardware to maintain, and no upgrade costs that come loaded with all the physician name, address, demographics, affiliations, and licensure data required to run the business. This partnership delivers more accurate data to end users while eliminating the need to use an outside service for physician profiles, affiliations, and even PDMA validation.

“Through the deployment of onDemand CRM applications, Verticals onDemand is presenting an incredible value proposition to the life sciences industry,” added Mark Brosso, president & CEO of Health Market Science. “The ability to pre-populate customer databases and have web services keep them up-to-date is nothing short of a breakthrough.”

HMS Profiles™ and HMS Affiliations™ can be licensed on a per user per month basis through Verticals onDemand. HMS PxDx continues to be licensed on an annual basis only through HMS.

About Health Market Science
Health Market Science (HMS) is the leading manufacturer of healthcare provider data in the United States. HMS has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today. The HMS Provider Master File™ includes detailed reference information for over 5.0 million individual providers and 1.0 million healthcare organizations.

Serving all segments of healthcare, including pharmaceutical manufacturers, biotechs, device manufacturers, payers, providers, and pharmacy chains, HMS is the only company that offers both healthcare-specific data integration services and the reference data that powers them. This unique combination results in dramatically higher data accuracy and reliability, enabling our customers to increase revenues, drive operational efficiencies, achieve regulatory compliance, and maximize market opportunities.

Recognized two consecutive years by the Inc. 500 as one of the fastest growing private companies in the United States, our more than 125 customers include 20 of the top 20 pharmaceutical manufacturers and 10 of the 15 largest device manufacturers. HMS is a privately-held company located in King of Prussia, PA. For more information, visit

About Verticals onDemand
Verticals onDemand leverages the Salesforce Platform to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with the Salesforce Platform, the world’s first multitenant, on-demand platform. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit

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