The surging popularity of YouTube underscores why you should consider small business video marketing. YouTube is now the second most-used search engine behind Google. This surprises people who believe Yahoo! and Bing follow Google in terms of search engine popularity. Viewers upload more video on YouTube in one month than the three major US television networks have created in sixty years.
Unless your business has an authoritative domain, it will be difficult for you to achieve a page one ranking by using competitive keywords within your organic website. You have a better chance of landing your business on that all-important first search engine page by incorporating videos into you website’s content. Google has increased the importance of videos in its search results algorithm ever since it purchased YouTube.
Video marketing entails the productions of videos that promote facets of your business. You grow your business by producing videos that highlight your products and services. You upload the videos to YouTube and/or upload videos to your small business website. Advanced video technology makes the production process much simpler than it was five years ago.
You do not necessarily have to produce your own videos. Small business video marketing also utilizes video from other sources, whether the sources come from the Internet or from video marketing professionals. YouTube has an extensive video library full of content that the site’s contributors would love for you to share. Video budgets no longer cost an arm and a leg with the rise of inexpensive, high quality pocket cameras. You save money by creating one video that has staying power online, as opposed to a print ad that runs its course in less than a week. The bottom line is video marketing saves you money by increasing the number of people that you reach.
Videos allow you to create just about anything that pertains to your business. Get the word out about a community days event that you co-sponsor. Publicize your involvement in a local charity project. You can utilize video to recruit employees, provide product expertise, and even inspire people to take the same entrepreneurial route that you took.
Focus on Keywords
YouTube has become the primary source for people who want to learn how to do something. Two of the most popular search engine keywords are “How to.” Papa Murphy’s has tapped into these two facts of ecommerce by creating videos that instruct customers on how to bake their pizzas. Whether you run a restaurant or operate an automobile maintenance shop, your business will rank higher in Google’s search engine after you upload a few “How to” videos to your organic and Google Places site. Your goal is to demonstrate how your business will make a customer’s life easier.
New Product or Service Launch
Television traditionally has been the platform for businesses to announce new products and services. Online video portals such as YouTube have changed this marketing principle. Advertisers have flocked to YouTube, because that is where the audience has moved. New product launches are all about timing. What better timing is there when you have a video ready to upload on the day that your business announces a new product? You are not looking to produce special effects in the videos, but to provide content that explains why the new products differs from previous versions.
In with the Old, Out with the New
You do not have to create a new web page to upload a video. Utilize a current page that contains popular keywords that already optimize your website’s ranking. Make sure the video has enough of the keywords and prominently place the video on the page. Integrate videos into your strong content; avoid the temptation to waste your time trying to create content around a video.
Interviews
Videos produced in an interview format are great for building links, creating social shares, and boosting search traffic. Focus on a topic, rather than the personality. Consider interviewing a group of experts within a certain area, such as dog training. Your audience will gain a wider perspective and you will retain their level of interest when you conduct interviews in a group format.
Video marketing is a low-cost investment with unlimited upside. You reach more customers by informing them of weekly promotions, new product launches, and guaranteed services. Video marketing helps you develop a loyal customer base and attract new customers who did not know about you until they found you on YouTube.
