Using a Whiteboard to get your Killer Product Across the Chasm


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Early adopters of new technology are prepared to accept more risk with early stage technology than the majority of buyers.

Getting across the Chasm and selling your cool technology/ SaaS software /solution into the early majority mainstream market and consequent massive uptake of your innovation has eluded all but a small percentage of aspiring entrepreneurs.

The following Flash video is part 1 of a 2 part series and runs about 8 minutes. It introduces the four buying cultures and how they map onto the Technology Adoption Lifecycle. Will be of interest to sales and marketing professionals selling B2B technology solutions.

Crossing the chasm using a whiteboard

Republished with author's permission from original post.

Mark Gibson
Mark Gibson has been at the forefront of developing sales and marketing tools that create clarity in messaging value for 30 years. As a consultant he is now engaged in helping sales, marketing and enablement teams to get clear about value creation. Clarity attracts inbound leads, clarity converts visitors into leads and leads into customers, clarity builds mindshare, clarity engages customers, clarity differentiates value, clarity helps onboard new hires clarity helps raise funds, clarity + execution win markets.


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