Early adopters of new technology are prepared to accept more risk with early stage technology than the majority of buyers.
Getting across the Chasm and selling your cool technology/ SaaS software /solution into the early majority mainstream market and consequent massive uptake of your innovation has eluded all but a small percentage of aspiring entrepreneurs.
The following Flash video is part 1 of a 2 part series and runs about 8 minutes. It introduces the four buying cultures and how they map onto the Technology Adoption Lifecycle. Will be of interest to sales and marketing professionals selling B2B technology solutions.
