“Unopened” Email Message – Mark as Unread


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I often suggest starting a “Do It” pathway in Outlook by opening an unopened email message (that contains a report as an Illustration, or link to a dashboard or other Illustration key screen). This has proven to be a very compelling approach.

Recent Great Demo! Workshop participants noted that they want to test the message before the demo to make sure that it contains the correct information/links. One participant commented that you can open the message, check it, close it, and then right-click on it to choose “Mark as Unread”. This returns the message to the bold appearance, making it look as though it was never opened. Nice!

Copyright © 2009 The Second Derivative – All Rights Reserved.

For more tips and articles on demonstration effectiveness skills and methods, email me at [email protected] or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com or explore our blog at http://greatdemo.blogspot.com/.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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