Twitter Health – Investors Better Look Closely


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Here’s Why DST Won’t Invest In Twitter from The Business Insider, that talks about the drawback of Twitter no longer having its founder involved in the company, and the effect on possible outside investors. I think it’s way more serious than that. Here’s my response:

I would have to disagree regarding the health of Twitter and its future, and I would suggest that the only way investors are going to win by investing in Twitter is when it is acquired. It’s the very weak sister of the major social media platforms, and has a limited set of features and possibilities.

It’s existing features are in fact the ones that spawned success but now will result in it’s decay.

I actually like Twitter. However, it has trapped itself in a corner it will not get out of on its own.

There’s really strong evidence in terms of data and how people use, or more accurately do NOT use Twitter after they join. The only reason it isn’t obvious is the addition of new ACCOUNTS. When numbers indicate 92% of tweets get no reaction, and that the majority of accounts never post, that shows a market place that is voting with its feet.

It’s the equivalent of a new TV show that opens and garners a large number of viewers during its first 20 minutes, then viewership drops for each quarter hour. Next episode the “buzz” generates lots of new viewers at the start, who also tune out. Networks understand this. Social media punits are completely lost. Go figure.

Republished with author's permission from original post.

Robert Bacal
Robert began his career as an educator and trainer at the age of twenty (which is over 30 years ago!), as a teaching assistant at Concordia University. Since then he as trained teachers for the college and high school level, taught at several universities and trained thousands of employees and managers in customer service, conflict management and performance appraisal and performance management skills.


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