Trifecta of purple goldfish


Share on LinkedIn

Three for Thursday: Pigs, Dogs and Scones Oh My!

Here is a trio of purple goldfish from the Project:

#480. comes courtesy of William Mericle of EURO RSCG in Chicago. I met William at the Cannes Lions International Advertising Festival. He pitched this signature gem from Pot Belly, a Chicago institution:

Pot Belly Sandwiches

Pot Belly gives you a small cookie on a straw”

#479. from Kelly Ketelboeter of the Experience Factor

1-800-Pet Meds

“The folk at 1-800 Pet Meds include a free dog treat with every order”

#481. from Tim Heath of Synergy Events

Shelter Harbor Inn

“My teenage daughter and I were rolling south along Route 1 in costal Rhode Island on a recent Sunday morning and we stopped at the Shelter Harbor Inn in Westerly for a sumptuous country breakfast. It all worked and soon after we placed our orders we were both pleasantly surprised with complimentary warm raspberry scones. Hats off to the Shelter Harbor Inn for the added value to an enjoyable moment.”

Today’s Lagniappe (a little something extra) – Bryant Keil of Potbelly talks about getting the little things right. Strip those things away and your value decreases.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here