Training and coaching for game-changing innovation


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Innovate or die. Game changing innovation is hard. It is not simply the outcome of great ideas, but managing a holistic approach to innovate from start to finish.

Every successful business leader knows that innovation in business is essential, but the best way to engineer and sustain it is not always clear. Consider kick-starting your innovation effort with an innovation training workshop such as “Innovate to Thrive” by Brands & Company. Innovate to Thrive helps leaders deliver profitable growth through sustained innovation by applying Robert’s Rules of Innovation™ to create and sustain “new” in business.

Innovation training will yield a company that collaborates more efficiently, implements new ideas more rigorously, and thinks more creatively. Proper training and coaching in the new product development process is essential and the way to create, reinforce and enhanced company culture and mindset.

It is not without reason that Whirlpool Corp. considers Innovation Training & Coaching the key imperative to create and sustain innovation and the key to long-term success.

In an innovation workshop you will cover topics such as best practices, learning new processes and techniques, and fine tuning skills. It is important that best practices get carried out, but also that they are observed, measured, and refreshed in order to work towards “next” practices.

Coca-Cola is a good example of how an innovative mindset can keep an established brand fresh. David Butler is the chief of innovation at the Coca-Cola Company. His job as he describes it, “is to get at the business behind the label and keep making it new”.

Sustainable innovation must be engineered. Create regular activities with the purpose of fostering innovation, and make innovation a start to finish endeavor. Develop a strategic approach to bring the program to life, such as implementing internal innovation awards. Schedule innovation refreshers 3 and 6 months after the initial innovation workshop to keep the momentum going and fine tune skills.

Innovate to Thrive.

Republished with author's permission from original post.

Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market


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