Top 10 Marketing Tactics For Online Lead Generation


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Through extensive marketplace research, we have identified the top 10 lead generation tactics for 2012, used by marketers each and every day.

See the top 10 lead generation methods in order of effectiveness

  1. Search engine optimization (SEO)
  2. Paid search (PPC)
  3. Webinars
  4. Website optimization, management or design
  5. Tradeshows
  6. Email marketing
  7. Content marketing
  8. Direct mail
  9. Mobile marketing
  10. Social media

Below is the chart showing the breakdown of each method. We are quite happy to see SEO as the most effective method for generating quality leads.

Lead Generation Strategy Chart

This online marketing case study was prepared by our great friends at Marketing Sherpa, who are great at compiling research about the SEM industry and have a very well respected testing facility.

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.


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