Top B2B Marketing Trends That Will Grow Your Business in 2021


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The ever-evolving landscape of the digital world has provided great scope for developing up-and-coming technologies and strategies concerned with the marketing world. With marketing trends dramatically changing with the modern times, they are also providing great scope for exposure, and by following these trends, you can achieve wonders for your brand.

Content Marketing

There is a reason why content is said to be the king of the marketing industry. The importance of having authentic and quality content is impossible to underestimate for brands. And as we step into the new year, the need for having great content will walk with us.

Brands that are still not committed to having a content marketing strategy for themselves are likely to continue struggling while trying to set their foot in this rapidly changing digital landscape.

Having a full-fledged content marketing strategy for your business is a smart decision to achieve exponential growth for your brand. You can set some short-term and long-term goals for your content that will help you gain a better pace in your strategy.

Interactivity with the Audience

With brands leveraging the latest technologies for giving the best experience to their customers, the need for interactive content has seen a significant surge. Interactive content gives the audience a sort of connectivity with their viewers, and social media platforms serve as a great way to achieve that.

You can interact with your audience by organizing quizzes on your pages, connecting with them via videos, creating some live sessions, etc. All these techniques will help you know your viewers better, and that way, you can customize your approach in your marketing strategy and build a personal bond with your viewers.

Voice-search Marketing

The statistics of voice-search marketing has been more than impressive. While initially the feature only offered to make a to-do list, grocery shopping list, etc., now people have started to make better use of the voice-search by commanding their devices to play music, get directions, asking questions, among others.

To compete with the modern world, you need hands-on experience with advanced tools and modern technology. Voice-search marketing will not only help your brand stay on the curve but will also help you know your customers better.

Animated Explainer Videos

With the tremendous amount of success that Animator Explainer Videos gained in such a short amount of time, we can say that they are the next big thing in the market. They are an excellent way to explain your business, concept, or idea in a concise way to your existing and potential customers.

As per the latest predictions, Animated Explainer Videos will be widely used by the B2C market to give a clear visualization of their products and services to their customers. And with their effectiveness, impressive ROI, higher reach and engagement, the B2B market is next in the followers’ line.

Retention Marketing

Retention Marketing has been an old practice in the marketing industry, and it will continue to provide brands with unmatched results in the coming age. Retention Marketing maintains an existing customer through a set of practices that results in higher marketing ROI and provides a lower cost per sale.

Below we have listed some ways for retention marketing that are worth considering:

● Onboarding and Education
● Surveys and Testimonials
● Ongoing Customer Support
● Constant Communication
● Customer Training
● Customer Appreciation


To provide your customer base with an improved online experience, brands are leaning towards having chatbots for their website or application that provide visitors 24/7 hour support. Nowadays your customers expect a quick reply from the customer care executives but having them present any time of the day is a difficult task.

This is why Chatbots have become a hot trend in marketing for providing visitors with human-matched behaviour and help them with their queries or complaint.

Chatbots also helps your business by offering a faster and improved online experience that would ultimately result in better business connections, consumer engagements, and higher client satisfaction.


As we step into unprecedented times, marketing trends are evolving every day at an incredible pace. With new and advanced technologies introducing themselves, the market has seen tremendous development in recent times.

To match with the latest trends and modify your marketing strategy accordingly, you need to make sure to follow the mentioned trends the right way and be unstoppable in achieving your success.

Komal Chaturvedi
Komal is the Co-Founder and CEO of the explainer video company MotionGility. She is an expert in Video production strategies helping individuals and small to enterprise-level companies by providing smart solutions such as Explainer Video, Whiteboard Video, Educational Video, and many more solutions. For any query or business partnership, you can contact us at [email protected].


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