Top 5 Power Words to Use in Selling Documents


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What’s in a word? Aside from the visual, communication is pretty much our only means of expression, and without words (written, spoken…what have you), our unique personas would certainly pack a lot less originality.

And frankly, it’s fruitless to denounce words – they hold too much power.

In today’s age of information overload, the need for effectively delivering your message is crystal clear – and a murky technique is likely to sink – fast. So when it comes to drafting sales proposals, RFP responses, and other sales documents, it’s best to prepare yourself for battle and face reality: you’re not alone in the race for business and your word ammo isn’t too different from your competitor’s. But while there’s nothing you could do about the existence of competition, you can position yourself for victory by using the power of – you guessed it – WORDS.

Creating personalized and compelling proposals and other sales documents is not only imperative for setting you apart from your competition, it’s also crucial to your overall objective: a sales win. Utilizing the 3 p’s (persuasive, powerful, personalized) of language in your proposals can dramatically improve your success rate. So just what are some of those winning words? Inc. Magazine published an insightful and entertaining piece on some that are sure to spice up your pitch and get you noticed (in a good way, we promise!):

1. Immediately

Go ahead and tell people you’ll take care of something immediately. It’s one word but it carries some serious power: you are confident about taking action, it will be done quickly and efficiently, and you are communicating a timeline without any hesitation.

2. Responsive

The employee on your team who is responsive is probably getting paid a little more than everyone else. He or she is ready to tackle a tough subject and solve a problem. That’s why EMTs say someone is “responsive“–they’re completely coherent and aware.

3. Sharp

Use the word sharp when you want to focus someone’s attention; it has an unusual power. You can say you’ve seen a sharp rise in Web traffic on your site or a sharp decrease in customer support calls and people will understand exactly what you mean.

4. Instantly

If you’ve used the word immediately too much in your e-mail and in your documentation to let everyone know you mean business, try the word instantly instead. It also implies action and power, that you will take care of something and not let it slide. It will happen now.

5. Known

One last power word for you. Try using it in a business document. The word known has an interesting effect on your prose. It means someone is doing the knowing about a topic, there’s interest and importance, and something is worth considering. It’s known.

Now that you’re empowered with some far from boring words to use in your writing, you’re on track to immediately turn in sharp and personalized sales documents. Couple this strategy with tools for proposal automation and you’re golden.

For more power words that can punch up your prose, click here.

Republished with author's permission from original post.

Kalli Gilbert
Chances are, if you sent an RFP or Security Questionnaire to Qvidian, Kalli answered it. She uses Qvidian Proposal Automation on a daily basis to create RFP responses. While meeting RFP deadlines is first priority, Kalli also serves as the administrator and content manager for Qvidian's internal Proposal tool.


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