The world is witnessing a gigantic crisis at this moment. There is a sudden shift in the mindset of everyone around us including the customers. Therefore, it can be a tough time for business owners or corporates. It’s crazy how things change in a business environment, its so dynamic and that’s why many business owners go with a Growth Hacking Agency to make their journey easier.
Most of the giant enterprises believe in providing a customer-centric experience. This is something that will help them understand the needs of the customers during this pandemic. From making tactical changes to focusing on the different product lines, companies have to push their limits to retain their customer base beyond the pandemic. Customer behavior has changed a bit in a few months. Here is how it has changed, what they expect from you, and some tips for you to anticipate the needs of the customers.
Keep them posted
In such a tough time when customers can’t just walk-in to your stores or office, they would appreciate if you keep them informed about how the working of your company would change during this pandemic. They clearly have all the right to know you are going to serve them. Keeping in mind how customers are being more cautious about what, how, and when they buy or make a purchase decision.
Understanding the situation
One of the most important steps to keep your customer closer during this time is by showing them that you care for their needs. This is the time where you have to walk that extra mile to provide essential products and services keeping in mind their comfort and convenience. Also, make sure that you don’t go harsh on them for any outstanding payment at this moment. In this tough time, your helping hand and humble gesture will help your business and professional relationships thrive.
Here’s how to have a deeper insight into what the customers actually want from you during this pandemic situation
Most of us know that it all started in China. The country that has been the first few major targets of the COVID-19 virus. Additionally, it is one of the countries that has successfully figured out how the needs, choice, and preferences of the customers will change in the coming day or months.
A massive shift in the demand
Just as the virus started to spread, there was a visible rapid shift in the demand for the products. Now, as the physical stores were shut indefinitely, people started looking for essential products more than any other discretionary product online.
Another thing which most of the companies should make a point is that customers will always prioritize their health when it is the most needed, and hygiene quotient of the supply chain of the product. Apart from the quality of the product, how you deliver it to your customer also matters.
At this time, the companies with an established digital presence are having great amazing deals. On the other hand, those who don’t have any digital presence, are shifting quickly toward the internet to make a mark online. As that’s the only way to sell their product now.
1. Spread more info about your products
If you believe in fast transactions that’s good, but in these tough times, people are more interested in safe transactions. Specifically, people are looking for more information about the essential product that you are selling to trust your brand.
Try adding more layers of information on the packaging of the product to make your customers well informed.
2. Collaborate with the warriors working day and night 24/7
There is a huge demand for home delivery of essential products in almost every region. Not just that, many brands and companies are trying their best to collaborate and partner with companies that can help in the quick delivery of essential products. Therefore, customers will be more than happy if you take a step ahead to collaborate with such enterprises and assure your customers of quality product delivery at their doorstep with all the measured issued by W.H.O.
3. Take care of your extended family (customers) in this tough time.
In this tough phase of the pandemic, almost every customer is looking for someone they can truly trust. They are looking to buy the essentials from someone who’s committed to making a positive impact in this fight against COVID-19.
Make changes like – reduce or completely eliminate delivery charges (wherever possible). Let the customers know that you are working on helping fellow citizens in every way possible. Your motive is not just earning profit but also the well-being of all your customers as well. You see, monetary support is one thing, but emotional support is also required during this time.
Not all countries or market is the same! Most of the Asian countries have understood the demand of being online with their business, That’s the reason why many countries have successfully started delivering essential items online.
The market in your country can be different, but here is the thing! It doesn’t matter where you live, people love to get things easily from the comfort of their home, and what’s better than digital transaction and home delivery for this task?
For all the established companies – try these tips mentioned above during this pandemic, it will make your customers happier than ever before. Those who still don’t have a digital presence for their business, this is the time to come forward.