This example of lagniappe from Virgin Atlantic goes POP


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#780 in the Project was submitted by @sjlz at Engage121

virgin atlantic sweets for landing

@9INCHmarketing @jackcampisi you guys probably have this #purplegoldfish but the “sweets for landing” at Virgin Atlantic help your ears pop!”

Today’s Lagniappe (a little something extra for good measure) – Virgin Atlantic recently made the Project at #696 given the mood lighting in the cabin. Here’s a fun spot that illustrates the point:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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