They Keep Forcing Us to Use This Headline


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And that headline would be “More Survey Results You Just Can’t Make Up.” Though obviously someone keeps making up the questions.

COLLOQUY’s Loyalty Landscape feature recently noted in an article titled, yes, “More Survey Results You Just Can’t Make Up” that “Most travelers (75%) have lied to get a better room or a free amenity,” according to an Affinia Hotels survey. At the time, we wondered just what those lies would be.

Well, another survey, from the Starwood Preferred Guest frequent-guest program, gives us some potential insight: “Respondents were not above telling little white lies to get a better hotel room or hotel/airline travel upgrade. Nearly half of respondents, 45%, claimed they would pretend it was their honeymoon; 25% would pretend they had a family emergency; and 20% would pretend to be someone important.”

That leaves 10%…. perhaps those travelers who would fib in order to be mentioned in a smart-aleck COLLOQUY blog post.

Editor’s note: OK, we acknowledge that we’re parsing this survey out over more than one blog post, but, hey, they keep forcing us to use the headline, after all.

Bill Brohaugh
As managing editor, Bill Brohaugh is responsible for the day-to-day management and editorial for the COLLOQUY magazine and, the most comprehensive loyalty marketing web site in the world. In addition to writing many of the feature articles, Bill develops the editorial calendar, hires and manages outside writers and researchers and oversees print and online production. He also contributes to COLLOQUY's weekly email Market Alert and the COLLOQUYTalk series of white papers.


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