There’s Value In Values!!!


Share on LinkedIn

Establishing a set of ‘core values’ is a key ingredient of 3D businesses. It’s all part of establishing what we call an UBER culture. (see here how Ella’s Kitchen do just that)

Crucially, it’s about using those values to shape and drive the behaviours that they want to help create their competitive edge.

3D businesses Recognise and Reward their people for living the core values and now there’s ‘proof’ that doing this delivers better results!

That’s one of the conclusions from the “Fall 2012 Report: Revealing Key Practices for Effective Recognition by management expert Derek Irvine.

The highlights include…

  • 79 % of employees say recognition tied to core values gave them a stronger sense of company goals and objectives
  • 65 % of workers who could name their values say they had a strong grasp on company objectives, compared to only 23 % who say they didn’t know any
  • 88 % of those who know their core values say they are engaged compared to 54% who say they didn’t know any of their company values
  • Workers with values-based recognition programs are far less frustrated with getting things accomplished at work.

Establishing a set of ‘core values’ is a key ingredient of Characteristic #5 of The 7 Characteristics of 3D Businesses – Create An UBER Culture! They consciously work hard to establish a clear set of ‘values’. No, not a list of nice words to put on posters or in a plaque in the reception (Enron had that by the way!), but a set of ‘Rules’ that help reinforce and develop the culture that they want, and has built the systems and processes to reinforce those ‘Rules’.

The key ingredients of an UBER culture are:

  • Everyone Understands what’s expected of them and behaves accordingly and consistently as a result
  • Systems and processes are Built to reinforce and support those values and behaviours
  • People are Engaged, Empowered and Encouraged to deliver them
  • People are Rewarded and Recognised for doing it!

So, 5 questions for you…….

  1. Do you have a set of ‘core values’?
  2. Have you spelt out the preferred behaviours you want your people to display to live these values?
  3. Have all your people ‘bought in’ to these values and behaviours?
  4. Do you recognise and reward those who consistently display them?
  5. Are your leaders ‘role models’ when it comes to this stuff?

If the answer is ‘no’ to these questions, then there’s a fair chance that you’ve got some work to do!

A starting point might be to download our Free eBook which expands on the key elements of UBER culture, and crucially helps you see how you measure up – The answers you get might not be pleasant, but at least you could start doing something about establishing and reinforcing your core values now!

Think you’ll find it ‘valuable’!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here