There’s NO such thing as meeting customer expectations; you either exceed them or you lose


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33 voices stan phelps

I recently had the chance to sit down with Moe Abdou of 33 Voices. Here’s a quote from Moe reflecting on our conversation:

One of the guiding principles in life for me has always been to add more value than I receive.  This philosophy has served me well both personally and professionally; and has been especially reassuring when forging new relationships.  Since the beginning, our singular focus at 33voices has been to contribute to the success and wellbeing of entrepreneurs. 

We do that by identifying recurring gaps in knowledge and experience, filling them with the unique perspective that only the world’s most progressive thinkers can provide.  One such thought leader is Stan Phelps, who reminded me that there’s no such thing as meeting customer expectations; you either exceed them or you lose.”

What's Your Purple Goldfish eBookToday’s Lagniappe (a little something extra thrown in for good measure) – In honor of being on 33 Voices and trying to always add more value, I’ve made the eBook for Purple Goldfish free today (7/29/13) on Amazon by clicking here.  You don’t need a  Kindle. You can access the book on your desktop, tablet or smart phone using the Kindle Reader app. Does the concept of the Purple Goldfish apply to your business? Here’s a preview of the book on Slideshare:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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