The worlds best in-flight experiences revealed


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Drinking Dom Perignon
I travel across the pond a lot and I know the in-flight experience is where airlines can win or lose on their customer experince.

The Airline Passenger Experience Association’s (APEX) announced their annual Passenger Choice Awards and awarded both Virgin America and V Australia for providing the “Best Overall Passenger Experience”, in the large and small airline categories respectively. I know that Virgin America can sometimes be that little bit more pricy than competitors but are customers willing to pay this premium for a better customer experience?

What’s the best inflight experience you’ve ever had? Do you pay a premium for a better customer experience?

Here is the full list of winners:

Best Overall Passenger Experience (UP TO 25 IFE EQUIPPED IN FLEET) V Australia

Best Overall Passenger Experience (Over 25 IFE EQUIPPED IN FLEET) Virgin America

Best in Region: Europe British Airways

Best in Region: Asia and Australasia Singapore Airlines, Ltd

Best in Region: Americas Virgin America

Best in Region: Middle East Emirates

Best Inflight Publication TAM Airlines

Best IFE User Interface V Australia

Best Inflight Connectivity & Communications Virgin America

Best Inflight Video Air New Zealand

Best Cabin Ambiance JetBlue Airways

Best Ground Experience Virgin America

Read the original article from the Independent here

Photo courtesy of Sarah_Ackerman

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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