I travel across the pond a lot and I know the in-flight experience is where airlines can win or lose on their customer experince.
The Airline Passenger Experience Association’s (APEX) announced their annual Passenger Choice Awards and awarded both Virgin America and V Australia for providing the “Best Overall Passenger Experience”, in the large and small airline categories respectively. I know that Virgin America can sometimes be that little bit more pricy than competitors but are customers willing to pay this premium for a better customer experience?
What’s the best inflight experience you’ve ever had? Do you pay a premium for a better customer experience?
Here is the full list of winners:
Best Overall Passenger Experience (UP TO 25 IFE EQUIPPED IN FLEET) V Australia
Best Overall Passenger Experience (Over 25 IFE EQUIPPED IN FLEET) Virgin America
Best in Region: Europe British Airways
Best in Region: Asia and Australasia Singapore Airlines, Ltd
Best in Region: Americas Virgin America
Best in Region: Middle East Emirates
Best Inflight Publication TAM Airlines
Best IFE User Interface V Australia
Best Inflight Connectivity & Communications Virgin America
Best Inflight Video Air New Zealand
Best Cabin Ambiance JetBlue Airways
Best Ground Experience Virgin America
Read the original article from the Independent here
Photo courtesy of Sarah_Ackerman
