The Wisdom of Gift Cards


Share on LinkedIn

This holiday season it was hard to avoid the amazing growth of “gift cards” as a perfect giving option. Gift cards for practically every product, service or retail establishment known to humankind…all tastefully displayed in drug stores, grocery stores, departments stores and the individual stores bearing their names and logos. They’ve become almost ubiquitous–my favorite word from high school English class (and a word I have been hoping to use in a blog post)–and a highly desirable present because they allow recipients to buy something they really want instead of what we guess they might want. Not that there’s anything wrong with guessing. But, then again, we might choose something that is quickly “re-gifted.”

We leads me to a very simple and powerful idea about how to engage employees and bring out their real genius. An idea so simple and logical that it drives most companies, leaders and human resource directors absolutely crazy–“because it’s just to hard to control or administer.”

The notion that we let employees decide what incentives they’d like to receive. Or what training would inspire and enable them to add greater value. That we give them a “gift card” rather than the standard prescribed set of rewards we provide to everyone. That we let them choose how to spend it in any way that will help them to become more skillful, engaged, innovative, entrepreneurial and brilliant aligned with our strategic objectives. That we encourage them to explore a range of possible gifts (within the resources we have available) to see what lights their fire, floats their boat or energizes them to make a more meaningful difference in our success. And helps them to build the career they aspire to have.

The simple wisdom of a gift is its potential to unlock a giant world of individuality and possibilities.

For them and for us.

Republished with author's permission from original post.

Alan Gregerman
Alan Gregerman is an award-winning author, consultant and keynote speaker who has been called "one of the most original thinkers in business today" and "the Robin Williams of business consulting." His work focuses on helping companies and organizations to unlock the genius in all of their people in order to deliver the most compelling value to their customers.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here