A healthy snack can make shopping a treat
Purple Goldfish #1052 – Whole Foods
Whole Foods Kids Club
Whole Foods has a Kids Club. One of the nice benefits is the ability to grab a healthy snack for your kids while you shop. All of the items are in a little red wagon.
Take your pick:
Marketing Lagniappe Takeaway: Great way to sample product and make the shopping experience less painful for parents. I also love the fact that they are paying it forward with kids by reinforcing the importance of healthy eating.
Today’s Lagniappe (a little something extra for good measure) – Great video by Samara Cone talking about the little extras at Whole Foods (guarantee, sampling, bag refund, Kid’s Club):
Are you doing the little things for your customers?
There is a simple concept called GLUE – Giving Little Unexpected Extras that shows you care to go the extra distance.
The Purple Goldfish Project uncovered 12 different types of marketing glue.
What’s Your Purple Goldfish? Check out an overview of the book with key takeaways on Slideshare by clicking here.
