The Subconscious Customer Experience


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Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in shaping experiences to maximise their chances with customers. The post covers insights into some of the differences between male and female brains or your generation vs. your parents generation as well as referencing the how the five senses can play a big role commercially.

At Beyond Philosophy we pride ourselves on our understanding of Neuropsychology and the impact it can have on your customer experience. Read more on the Beyond Philosophy point of view of the Subconscious Experience.

Thanks to Liz Henry for the image

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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