Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in shaping experiences to maximise their chances with customers. The post covers insights into some of the differences between male and female brains or your generation vs. your parents generation as well as referencing the how the five senses can play a big role commercially.
At Beyond Philosophy we pride ourselves on our understanding of Neuropsychology and the impact it can have on your customer experience. Read more on the Beyond Philosophy point of view of the Subconscious Experience.
Thanks to Liz Henry for the image
