The State of Direct Response Summed Up in 13 Stats


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Direct Response Marketing campaigns typically conjure up images of Tae-Bo, Proactive, and P90x, but the reality is that DR plays a huge role in pumping money throughout the economy – $1.7 trillion in the USA alone.  


We searched high and low for some key statistics that indicate the current state of affairs within the Direct Response industry. Direct Response campaigns require significant effort to design, implement, and execute. The success of DR campaigns hinges on the Contact Center’s ability to execute – increase conversions, maximize revenue, and maintain a superior customer experience. Research and stats are not the end-all-be-all to finding Direct Response nirvana, but using these pieces of research can highlight opportunities and risks along the way. 


Some key stats include:

  • Direct marketing campaigns in all channels drive more than $1.7 trillion worth of annual sales through the US economy, and as much as three times that amount of sales globally
  • In the 1st half of 2010, Direct Response companies spent $567,067,370 on 5,558.16 Magazine Ad Pages.
  • The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion.


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Republished with author's permission from original post.


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