The Secret To Customer Loyalty Building


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There’s no reason in the world why a customer who has used your product once shouldn’t use it again and again.

No reason why they shouldn’t be a life long customers. Customer loyalty building can bring past clients back to buy again and again.

Most businesses don’t even think about creating a customer loyalty campaign. Although similar to lead follow-up, building customer loyalty is new ground for many companies. First things first is making sure you’ve got yourself a quality product or service.

Customer loyalty building means providing a truly valuable product or service. Never let your customers forget you. Don’t cut contact after the sale – the transaction has only begun! There’s really no reason not to remain in contact with the customer until they die to keep them coming back to you.

The customer loyalty building process

Now you can see the value in customer loyalty building, so what’s stopping you from building your won plan? A consumer that buys once will most likely buy again and again. There are different ways to go about building customer loyalty, but coming up with a plan is first and foremost.

As with all marketing, in customer loyalty building you must consider your target Audience first – take each and every customer, list what they bought and when they bought it. Usually it will be best to break them up into the time frame in which they bought the product.

The shelf life of your product will determine how long it will be before they want to buy again. For example, someone who purchased light bulbs will probably be ready to buy again before someone who just bought a home.

Organizing customer service loyalty building

The next step of customer loyalty building is brainstorming creative and innovative ideas to stay in touch with your past clients- informational packets, free giveaways, holiday and birthday cards, etc. Any excuse to build top of mind awareness for your product. Once you’ve got the ‘content’ of your campaign, it’s time to work on the method of delivery.

CRM systems can jumpstart customer loyalty management activities

Ashley Lichty is a content developer and SEO for ( ) and comes with a strong background in customer service. Ashley says:

You also want to systemize your customer loyalty building. This will help you be as efficient as possible. Map out a timeline of email, phone calls and direct mailing to send to your clients as part of your customer loyalty building. A CRM system (client relationship management) can really help out with this.

You can find out more about ( customer loyalty building at her website.

Customer service building customer loyalty

In the long run, the steps you take for your customer loyalty building often mirror your prospect cultivation, just with different approaches.

They are both just a means of turning potential leads into actual customers. The beauty of past clients is that they should already know how great your product is – making them a nice and easy sale!

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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