The Real Reason Salespeople Should Use Social Media


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The days of salespeople saying “that social media stuff is useless” haven’t gone away, yet. There are a lot of people who don’t think they need to use these tools. But salespeople who know how to take advantage of these tools put themselves at a real advantage.

Using Social Media provides salespeople with an opportunity to generate a positive first impression. That’s a good thing since the first impression is the most lasting.

Here’s what I mean…

It’s now common practice for prospects to “Google” a salesperson before they agree to meet with them. Because Google really likes Twitter and LinkedIn, those sites rank highly in search results. That means you, as a salesperson, have the chance to influence what your prospects think of you before you meet with them.

Why would you NOT take advantage?


A LinkedIn profile ought to do the following things:

  • Explains what you do for your customers.
  • Provides specific results you’ve produced.
  • Offers recommendations from happy customers.

A Twitter feed should do these things:

  • Shows you engaged with your area of expertise.
  • Reveals information that’s valuable to prospective customers.
  • Leads your customers to information that they’ll find valuable.


A LinkedIn profile is not a resume.Why would I decide to buy from you if it looks like you’re planning to leave at the next opportunity?

By the same token, a Twitter feed should not reveal too much of your mundane day-to-day life. I don’t care what you had for lunch. And neither do your customers.

So, get going on this! It’s free and easy.

Republished with author's permission from original post.

Jeb Brooks
Jeb Brooks is Executive Vice President of the The Brooks Group, one of the world's Top Ten Sales Training Firms as ranked by Selling Power Magazine. He is a sought-after commentator on sales and sales management issues, having appeared in numerous publications including the Wall Street Journal. Jeb authored the second edition of the book "Perfect Phrases for the Sales Call" and writes for The Brooks Group's popular Sales Blog.


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