I asked her what she thought the experience was for subsequent customers to the store who similarly wanted to purchase an item out of stock. She reflected a moment, and then stated the obvious. Subsequent customers probably had the same experience she had the first five times.
So is the situation at most businesses today. The problem isn’t that there aren’t good service experiences to be had. Everyone reading this blog right now can probably identify a time when their clients received great service. The problem is that the experience is not consistent.
Remember this. Even the worst firms, businesses, restaurant or entrepreneurs out there deliver good service once in a while. Inconsistently delivered service will not differentiate a firm from their competition; great service doesn’t happen by accident or simply by having a desire to offer great service. And similar to the department store in today’s story, where inconsistent service experiences are the norm, and who subsequently developed just one advocate in fifteen years, the power of a consistent service experience is never realized.