The PGA Tour tees up a Purple Goldfish


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#483 in the Purple Goldfish Project cards an ACE

The PGA Tour is nominated to the project by Barbara Karasek.

pga tour

“In tough economic times, free is the most fantastic four letter f-word ever. To meet the rise in demand for affordable sporting events, we created new ticket policies to allow free, trackable tickets to be made available for military, military dependents and kids 17 and under at many PGA TOUR events. Like you, acronyms are fun to create and sometimes easier to remember. Our ACE in the hole is a product that is Affordable, Community-focused, and Entertaining.”

Today’s Lagniappe (a little something extra) – Check out this video of Tiger walking on water to promote EA Tiger Woods 09. Fun concept, but what a difference a year makes. Maybe it really was just a glitch.

Fishermen Wanted – I’m still seeking 481 examples of marketing lagniappe for the Purple Goldfish Project. Help me reach the goal of 1,001 examples

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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