Is there a golden rule which will guarantee a successful CRM implementation?
Yes, there is.
MAKE IT HELP SALES PEOPLE DO A BETTER JOB.
Anything which helps sales people will work just fine. They are the Front Office of the business, where everything starts. They’ll use it to make more sales at better prices.
AND THATS WHAT YOU WANT.
Forget the bean counters and IT support. Those guys aren’t going to make you money – just spend it.
The golden rule is this.
ANYTHING WHICH GETS IN SALES PEOPLES WAY COSTS YOU MONEY YOU DONT MEASURE.
ANYTHING WHICH HELPS THEM MAKES YOU MONEY YOU WONT NEED TO.
IT WILL BE IN YOUR BANK ACCOUNT.
