The Most Important Word PR Pros Should Use More Often: “No”


Share on LinkedIn

This is going to be one of my shortest posts. Not because I don’t have a lot of thoughts on it, but because I don’t think you need a lot of words to get the point across on this one…

At times, there are clients (and even PR pros) that sound like nothing more than an infomercial.

“We want a mobile app that is going to let you do 20 different things with just the touch of a button.”

“Lets suggest the client build its blog on Tumblr because WordPress is so 2010.”

“Have you heard about that shiny, new social media tool that was launched last week according to Mashable? We really want it.”

Whether the client comes to you with an idea for a new social media campaign, or a suggestion for a PR event, if it doesn’t make sense for the brand, doesn’t meet the company’s goals, and measuring its success is going to be an obstacle, say something! Don’t be a ‘yes man’ and nod your head at everything the client says just because they are client. They are hiring you for your support AND counsel, they want (or should want) to know your thoughts.

The same goes for internal brainstorms with your colleagues. Don’t be afraid to speak up just because you are the most junior person in the room. If you don’t agree with an idea or have a different take on it, let your voice be heard. No, don’t come out and say, “That idea sucks,” but be polite and share your opinion. That’s what brainstorms are for.

At the end of the day, clients/colleagues are not always going to agree with you on many issues. However, it’s important to develop your own voice and give your perspective on things. If it’s an awesome idea, say so. If it’s not, speak up and be prepared to state your case in a professional manner. Either way, nobody wins if you keep your mouth shut, go along with an idea you don’t agree with, or never offer any feedback or suggestions.

Republished with author's permission from original post.

Andrew Worob
PR at Sunrise
Andrew is a PR and digital communications professional with a background as a reporter. By working in 'traditional PR' and experiencing social media networks and platforms on his own personal time for several years, he's gained a unique insight into which strategies and tactics work best to reach client objectives.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here