The Many Faces of Social CRM


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I thought it would be very interesting to look at how other people in the world are talking about, describing, and visualizing Social Customer Relationship Management (Social CRM). I found some pretty interesting images out there and compiled some of them below. I also included an image from Chess Media Group. It’s interesting to see the various differences between how people talk about visualize the same topic but; some are simple yet others are more technical and complex. Notice for example how Lithium and Oracle look at social CRM (both vendors). If you have an image that you created or came across that you feel helps explain Social CRM, send it on over!

Taken from Lithium

taken from Brent Leary

taken from Laurence Buchanan

taken from Dion Hinchcliffe

Which one of these images makes the most sense to you? Which one do yo like the best and why (clearly I’m a bit biased)?

Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


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