The impact of data management on marketing efficiency and results


Share on LinkedIn

Dirty data is the silent killer of B2B marketing efforts. Earlier this week at the SiriusDecisions Summit, NetProspex CEO Michael Bird and I presented a series of best practices, case studies and both strategic & tactical recommendations for how B2B organizations can significantly improve their sales & marketing effectiveness simply with a little more focus on their databases.

A copy of our deck from the presentation is below, which even without the talk track highlights some very interesting research on database health across B2B organizations, some before-after results of database clean-up, and some specific recommendations on what to do next.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here