The Four Social Customer Engagement Scenarios


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The Chess and Metz team have put together a visual to help organizations understand what we believe to be the four scenarios of social customer engagement. A more detailed version of this post is going to be going live on CMSWire today and I will link to it when it is live, but for now here is the visual with the accompanied text. Please let me know what you think, I’d love to hear your feedback/ideas/critiques. This visual needs to make sense for almost anyone that reads it (not just those of us involved in the space).

Your thoughts?

Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


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