The Customer Experience prize that finds you


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Omo in Brazil has launched a revolutionary new idea to reward consumers and provide them with the a memorable customer experience. 50 boxes of their detergant have a GPS tracking device hidden inside. The device is activated as soon as it leaves the store, and then the activation team set about tracking the lucky purchase down. The winners are then given a video camera and a ‘no holds barred’ day out on Omo’s expense.

What a great way to use new technology to provide a unique customer experience from a very ordinary purchase decision.

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Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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