The Beauty Of Small Marketing Budgets


Share on LinkedIn

April Dunford published a great post this week on the “beauty of constraints” in small marketing budgets:

Taking the money away often takes away all of the really obvious options. And that’s exactly where the magic happens. So we can’t just spend more to acquire new customers. Now what? Well, we could figure out ways to engage them to send more business our way, we could figure out ways to sell more to the customers we have, we could figure out ways to improve our customer retention. There are always a thousand things you can do with a small budget.

As someone who has spent his marketing career working for nonprofits and small, scrappy startups, I can definitely say I love the challenge of having to do a lot with a little. Necessity truly becomes the mother of invention.

Do yourself a favor and read April’s whole post.

Republished with author's permission from original post.

Chris Bailey
Marketing and Customer Experience Designer at Bailey WorkPlay. Chris's extensive experience in marketing, consumer behavior, social science, communications, and social media helps nearly any type of business connect with its customers.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here