Have you ever wondered if your newsletter was sent to the right inbox, the right people, the right market? Have you thought what its recipients could be thinking about it? Will they even bother to open the letter? Have you sent the email to people who have a real interest in your product or service offerings?
Do you want to know the answer? Then try to look at your email list. Why? Because it’s where the action began — a definite quadrant that can foretell your email marketing campaign’s success.
Along with the good ol’ telephone, email remains as a powerful marketing tool amidst new and more advanced channels.
Business and consumer emails have the majority of shares over the given figures, which means that the majority of marketers still utilize emails in the present.
What is the role of data mining in email marketing?
Email marketing is quite challenging for starters. Marketers need to find email addresses of people who might be interested in their brand and business. They also have to know which of those people are willing to spend their time to open and read their emails because it is very important. Then there is also the so-called email list segmentation and personalized emailing that marketers have to mind.
Now, there are two ways to acquire the emails of your potential customers: online data mining and offline data mining.
Online Data Mining – This way of getting email addresses uses certain data mining techniques by utilizing the power of the internet. In this version, the technology uses web resources like blogs, websites, and various social media sites to get new email addresses. It works by checking all available public data of internet users and checking their posts, status updates, or activities that leave a clue whether they are interested in something related to your products, services, brands, or industries.
Offline Data Mining – Offline data mining uses the traditional method of acquiring email addresses. But its modern version now involves the use of the software that helps businesses collect email addresses that people enter to their business’ website.
These methods would take less time if you create an email list. But how would you know if your email is a good one? Make sure that people are actually opening it because according to Get Response, almost 22 percent of emails are opened during the first hour it was sent. Marketers also need to know the most accepted way of getting their newsletters to the inboxes of their prospects because Hubspot stated that almost 80 percent of customers do not like getting too many emails.
How to achieve the best email list
With every electronic direct mail or newsletter your company sends to an individual that you think might be interested, there are many possibilities can happen. Data cleansing is also important when it comes to updating your email list. But how would you know if the email addresses you are sending your weekly newsletter to are still being used?
Here’s how:
If these things are clear and correct, you will perfect your email list. Once you clear the risk and make sure people are receiving the email well, it is time to perfect what you are sending them.
