#306 in the Project is submitted by co-pilot Social Jack Campisi:
“Thai Basil in Greenwich, CT is a Purple Goldfish. Not only do they have great Thai food, but excellent service as well.
Their lagniappe is the curbside pick-up. They are located on a busy and crowed stretch of road in downtown Greenwich. Parking at dinner time can be a nightmare, and could prevent you from even attempting take-out. Well, have no fear. You can give them your credit card number when you place your order and then give them a call when you are pulling up to the restaurant.
You pullover and they will run out, hand you your food through your window and let you sign your receipt right in your car. And they always do it with a big smile. In no time you are back home, enjoying a nice meal.” (If you go and you like some heat, try the Spicy Fried Rice)
Marketing Lagniappe Takeaway: Thai Basil understands the importance of access when take out is concerned. Here they’ve turned a bad parking situation into a positive by running out with the food and your receipt. A little something extra indeed.
Today’s Lagniappe (a little something extra) – All this talk have you hungry? Here’s a primer on how to make thai basil chicken:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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