Tesco has begun on its road to recovery from the recession reporting a 5% profit increase.
A mixture of low prices, a great CRM program with Tesco Clubcard and a consistently positive customer experience has led to Marketing Week reporting that:
The supermarket claims to enjoy the highest level of loyalty among the major UK supermarkets as measured by the percentage of customers who do more than half their shopping with one retailer.
In a half-yearly statement, Tesco stated:
“Our strategy is to earn their loyalty by helping them to spend less – through low prices, good promotions and an increased investment in Clubcard.”
We know that improving your customer experience can improve your customer loyalty. Remember, its much costlier to keep having to find new customers than rely on repeat business. If you’re interested in a deeper look into how loyalty can improve your organisation, have a read of our post on How to improve customer loyalty and improve customer lifetime value
Thanks to osde8info for the image
