Tesco reaps benefits of Customer Loyalty


Share on LinkedIn

Tesco has begun on its road to recovery from the recession reporting a 5% profit increase.

A mixture of low prices, a great CRM program with Tesco Clubcard and a consistently positive customer experience has led to Marketing Week reporting that:

The supermarket claims to enjoy the highest level of loyalty among the major UK supermarkets as measured by the percentage of customers who do more than half their shopping with one retailer.

In a half-yearly statement, Tesco stated:

“Our strategy is to earn their loyalty by helping them to spend less – through low prices, good promotions and an increased investment in Clubcard.”

We know that improving your customer experience can improve your customer loyalty. Remember, its much costlier to keep having to find new customers than rely on repeat business. If you’re interested in a deeper look into how loyalty can improve your organisation, have a read of our post on How to improve customer loyalty and improve customer lifetime value

Thanks to osde8info for the image

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here