Tantra Imports caffeinates their purple goldfish


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#707 in the Project is submitted via Facebook by Felipe Fuenmayor.

tantra imports caliIn Felipe’s words:

“Hey Stan how are you doing?
As promised here is the picture of the cappuccino we offer our clients. The name of our company is TANTRA IMPORTS LTDA. We are located in Cali, Colombia.
The idea is to make people welcome even if they don’t buy. We believe we accomplished this by doing things like offer them this type of beverage. It is a fresh made coffee drink. I could make anything from a regular coffee or even a cappuccino or espresso.”

Marketing Lagniappe Takeaway: Do the little extras to make your customers feel welcome.

Today’s Lagniappe (a little something extra for good measure) – a scene from ‘Sex and the City’ Season 2 involving tantra:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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