Strong characters are a foundation of B2B marketing


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I interviewed Brian Kardon, the CMO of Eloqua today. Very interesting discussion, but one thing is clear.

A strong robust character is a key element of a strong B2B marketing foundation.

Juan Eloqua was born when Brian was playing saxophone in a jazz band. His Peruvian buddy asked Brian where he works. Brian said “Eloqua” and his friend repeated the word in his beautiful Peruvian accent.

Juan was born.

You’ll going to want to watch this video when it is finished. You’ll be shocked to learn who did the production and filming, who played Juan and more.

They are going to use Juan over and over in their marketing

Who is your main character?

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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