Starbucks slows down to deliver a wonderful customer experience


Share on LinkedIn

Take your time and deliver a consistent product

#663 in the Project was submitted by Veronica Fielding:

starbucks slow down

“GLUE is a great acronym for something that will continue to become increasingly meaningful to the marketers that want to make a difference. GLUE comes to mind when I think of Starbucks telling its baristas to slow down to help ensure a consistently wonderful experience. It was applied right around the tme I was starting to notice the experience disintegrating and so was noticed immediately as the experience was GLUEd. Good post Stan.”

Marketing Lagniappe Takeaway: Less assembly line, more craft and attention to detail.

Today’s Lagniappe (a little something extra for good measure) – Here is a report on the slow down from ABC News:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here