Social Media Hype – How Far Do We Take It?


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There are moments when someone else does the job so well that you should just keep silent and let others do the talking. The Business Week article regarding Social Media did just that for me. enclosed the link. read and forward

Beware Social Media Snake Oil
Hordes of marketing “experts” are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools

Lior Arussy
One of the world’s authorities on customer experience, customer centricity, and transformation, Lior Arussy delivers results. His strategic framework converts organizations from product- to customer-centricity. It is drawn from his work with some of the world’s leading brands: Mercedes-Benz, Royal Caribbean, Delta Air Lines, MasterCard, Novo Nordisk, Walmart and more.Arussy is also the author of seven books, including Next Is Now (May 2018)


  1. This is sooooo disappointing and just falls into the category “snow from yesterday”. I guess if somebody has no more ideas than you take the ideas that were hot a year ago.

    Internet is bad – it cost the industry billions because people just “surf around” – 1995.

    Personal Computers are risky because they don’t fit the IT strategy and people can upload games and play, costing the industry hundreds of millions of lost productivity – 1984.

    Telephone on each desk in an office is way to costly and doesn’t help. People will call their friends and families from home, costing the industry millions of dollars – 1952.

    Business week stopped selling independent content but advertising – costing it their business – 2009

    Thanks for bringing it up 😉


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