Social Media Has Changed YOUR World


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Social media has changed the world.

Let me clarify that statement. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking, or YouTubing, Social Media has changed your way of communicating one-on-one, one-on-customer base, and one-to-the-world.

Facebook is the easiest phenomenon to understand. It has changed the way you communicate with your friends and your family, and has opened the freedom door to anyone that you come in contact with either business or personal. You have found old friends, schoolmates, and co-workers – and they have found you. And in the same way, you can find customers and prospective customers – and they can find you.

Because of Social Media and the Internet, big companies no longer have a big advantage. Anyone can create a news blog that can immediately compete with the New York Times. The music industry has been leveled by groups performing their own videos and selling them on iTunes. Groups are creating free videos on YouTube, and they have done it far more efficiently, at far less cost, than records or CDs since they have been invented.

LinkedIn has created a new way to cold call and a much more sophisticated way for businesses to connect. You can go on LinkedIn and search by job title and find prospective customers at no cost. It’s also the employment agency of the future.

Twitter allows you to gain a following of people interested in your thoughts, your information, or the information of others that they perceive as valuable.

YouTube is the new movie theater and you have about one billion choices. Millions of new movies are added every day. If you have heard that expression “to the cloud,” YouTube currently occupies half of heaven.

Someone interviewing for a job completely exposes themselves through Facebook, LinkedIn, Twitter, and YouTube the same way a company is exposed in the same social media.

NOTE: Job hunting and job placement are the second largest activity on LinkedIn.

And yet there are people who discount social media, avoid it, and even bad mouth it. Those people are fools and you know some of them.

REALITY: Social media and business social media have created new sales, new marketing, new exposure, new branding, new communication, new networking, and new business opportunities, the likes of which have never been seen or known before. And the revolution is just starting.

Want help with your business social media strategies? Follow my posts on this blog.

Republished with author's permission from original post.

Jeffrey Gitomer
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.


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