Social Media For Business – Take 2


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Just a few days ago we presented why John Chambers (Cisco), Tony Hsieh (Zappos) and Richard Branson (Virgin) are engaged in Social Media. Every day another of the big leaders is joining – not following but leading into a major change in our hyper networked business society.

Motives include brand protection, information gathering and distribution, understanding and learning from each other. Braking down old competition barriers actually create new ones. If you are more open than your competitor – you will be more competitive.

Social networking was leading into social media which is leading into social competition. And while competition itself is more social there will remain be winner and looser. Like Indra Noovi from Pepsi Co stated “We have to be very careful, one mistake is around the world very very quickly” .


Republished with author's permission from original post.

Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000.


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