Social Media: For Artists, Small Biz and Non-profit Organizations


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I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch).

When we talk about Social Media Marketing and Social CRM, we are often referring to large corporations with big marketing budgets for advertising and brand promotion. Case in point is the recent YouTube campaign by P&G for one of its brand, Old Spice (for more on it, see my post titled Old Spice: The best Social CRM campaign till date).

It is important to note that Social Media channels such as YouTube, Facebook and Twitter provide great platform for engaging customers, fans or patrons for not only big business, but artists, non-profit and small business organizations too by leveling the playing field. All that matters on Social media channel is the power of idea. If the idea is good, it can quickly go viral and provide publicity worth millions of dollar almost instantly. And best part is Social Media channels are free to use and Social Media content or campaign can be created cost-effectively to fit budget of any size.

Here’s an example of Social Media engagement of fans by famous Colombian singer, songwriter and musician, Shakira. Please note that this interview with Shakira was “completely powered by YouTube users” as questions were submitted by YouTube users from around the world and were selected based on number of votes each question received. Isn’t that a great way to engage fans on Social Media? Best part is this can be done cost effectively for any small business, artist or non-profit organization from any where in the world, something we couldn’t have imagined even a few years back.

Watch this excellent YouTube interview with Shakira and do share your thoughts and comments on how Social Media can effectively be used by artists, non-profit and small business organizations:

Republished with author's permission from original post.

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.


  1. Excellent Harish – in MHO you nailed it – 100 points. I just came back from Australia where I had a keynote on Social Media at the ITAC 2010 an IT conference in Melbourne.

    One person asked rather irritated “You are not telling me that we have to change our sales processes, retrain the entire sales team and develop even a new compensation model” – before I could answer another person answered. “No just stick with what you have and let us take over” – great laughter.

    I guess no comment needed.



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