Social Marketing 101: Social integration and best practices from an industry expert


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We recently sat down with Uri Bar-Joseph, Director of Marketing, Simply Measured and former Director of Marketing at Optify, to chat about the challenges of integrated social marketing and what it takes to successfully manage your content marketing efforts.

Fact: The large amount of online marketing options is overwhelming.

For those of you who thought you were in over your head trying to balance LinkedIn advertising, Twitter posts, Facebook Sponsored Posts and everything in between there is hope! Knowing the proper way to manage all your online marketing activity is critical. It can take the stress out of maintaining your online presence and provide insight into what’s working and what is not.

“All marketing is integrated; there are no more standalone channels. Think of social channels as a part of an element in the social tool box,” advises Uri.

Content marketing wouldn’t be what it is today without social media. The traditional ways of marketing made it difficult for businesses to distribute content at a large scale. The ability to consume content and broadcast it worldwide has become a magic combo for B2B marketers. However, the exciting possibilities of social marketing can be easily overcome by the headache that comes with managing it.

“Multiple platforms are a challenge so you must have a place to consolidate all the data” said Uri “The second challenge is tracking the engagement your content generates on social media and measuring the results of various engagements.”

Uri provided us with three social integration and tracking best practices to eliminate management challenges and help streamline any online social campaign.

1. Systems
One of the biggest challenges is lack of knowledge; people do not know how to manage online marketing efforts. If you have the right infrastructure, tracking won’t be hard. It’s all about having the right systems in place because without them you’re lost.

2. Planning
Social planning is all about creating a plan so you’re able to track activities all the way through. Tracking is important because it allows you to understand the results of what you do.

3. Baseline
If you don’t have a baseline you can’t track how many followers you have, how many leads you get per piece of content, or how many visits you get from your Tweets or LinkedIn posts. Without a baseline you can’t compare your results to where you were when you started.

“The biggest bang for your buck is integrating channels,” said Uri.

Interested in learning more about social channel integration? Join Heinz Marketing and industry leaders like Uri Bar-Joseph on October 10 at the Columbia Tower Club in Seattle to discover additional social marketing tips and tricks. You can expect to mingle with innovators, listen to 20-minute tracks packed with educational content focusing on social lead generation and optimizing ROI and of course plenty of opportunities to network with B2B marketing’s finest. Find out what’s possible for your organization. Request an invitation today!

Stay tuned for more blog posts from the FastTrack speakers who will be presenting at the event!

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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