Six Steps to the Heart of Business Success


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Do you have a business? Then have a heart.

1. Clarify your core message, what makes you unique. Start every conversation with prospects and customers by telling them Why you’re in business; the what and how are supporting players that will never capture anyone’s heart.

2. Marketing and management are two varieties of conversation. Hold every marketing or management conversation for a clear reason, with the appropriate people (who are in a position to take the most effective action), and with an engaging message or promise.

3. Take humane leadership of your niche market, your staff, or a team. Offer more value to everyone you come into contact with. Today’s leader provides the most real (or at least perceived) value to those very important people

4. Stop dreaming that a single procedure, formula or magic bullet product will move anyone to support you or buy what you’re selling. People have always resisted being manipulated–and never more strongly than today.

Would you freely submit to being manipulated into doing something? Then why expect others to submit to you? “Push” and “pull” will soon become dead as doornails. It’s all about people!

5. Want to feel special? Then talk about yourself, your company, and your activities, But if you’d rather make money, help your customers, prospects and employees feel special. That’s the path to authentic engagement and success with heart.

6. Show how much you value others’ time and attention. Make sure every message is rich with relevance, proof and value. Otherwise you’re wasting their time–and ultimately yours.

Here’s a thought. Post your next blog or marketing message as a classified. You’ll focus on what you’re really offering, get noticed by people in a buying state of mind, and write more clearly, concisely and compellingly than ever.

Republished with author's permission from original post.

Carey Giudici
Betterwords for Business
Carey has a unique, high-energy approach to help small business owners, entrepreneurs and in-transition professionals make their Brand and content achieve superior results in the social media. He calls it "Ka-Ching Coaching" because the bottom line is always . . . your bottom line. He has developed marketing and training material for a Fortune 5 international corporation, a large public utility, the Embassy of Japan, the University of Washington, and many small businesses and entrepreneurs.


  1. Thanks for the comment. Besides knowing what we do well, we have to know the Why: what makes us unique, productive and worth working with. Success is less about operational skill and more about our intangibles than ever.

    Take care and have a great September!


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